From The Ground Up: Feat. Adriana Cruz of the Greater San Marcos Partnership

Adriana Cruz is the president of the Greater San Marcos Partnership, a regional economic development organization working on behalf of the city of San Marcos, Hays and Caldwell Counties, established to encourage economic growth in the heart of the Austin-San Antonio corridor.

With more than 20 years of leadership experience in economic development and marketing at the state and regional level, Adriana leads the organization’s efforts to diversify and strengthen the economy through high quality jobs and investment by implementing a comprehensive multi-year economic development strategic plan. As part of this strategy she promotes the region across the U.S. and abroad. Most recent accomplishments for GSMP are the announcement of more than 2,300 new jobs and over $225 million in investment including Amazon’s newest fulfillment center (1,000 jobs) and EPIC Piping, the world’s largest pipe fabrication facility under one roof (600 jobs).

Prior to assuming this role, Adriana was the vice president of global corporate recruitment for the Austin Chamber of Commerce, where she was project lead in high profile corporate relocations and expansions including Apple, Facebook, eBay, Hanger Orthopedic, Samsung and LegalZoom. Adriana served for four years leading the statewide effort to promote Texas as a location for jobs and investment in Governor Rick Perry’s Economic Development and Tourism Office.

In January 2016, she was appointed by Governor Abbott to the Texas Economic Incentives Oversight Board to review the efficiency of Texas’ incentive programs. Adriana also serves on numerous boards including the Foreign Trade Zone of Central Texas, University Federal Credit Union, United Way of Hays County and Texas State University’s STAR Park Commercialization Advisory Council. In 2014, Adriana was named a finalist in the Austin Business Journal’s Profiles in Power: Central Texas Women of Influence Award.

Adriana holds a Bachelor of Business Administration in Marketing from The University of Texas at Austin.